Wilkie, William L. <br/><br/>
Consumer behavior / 
William L. Wilkie 
 - New York :  Wiley,  c1986 
 - xx, 705 p :  ill ;  24 cm 
<br/><br/>Includes bibliographies and indexes 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342  / WIC 1986