Parmerlee, David. <br/><br/>
Developing successful marketing strategies / 
David Parmerlee. 
 - New ed. 
 - Lincolnwood, Ill. :  NTC Business Books,  c2000. 
 - xvi, 198 p. ;  28 cm. 
 - AMA marketing toolbox .
 - American Marketing Association marketing toolbox. .
<br/><br/> At head of title: American Marketing Association. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Data processing.
<br/><br/><label>Dewey Class. No.: </label>658.800285  / PAD 2000