@book{53466,
	author = {Parmerlee, David. and American Marketing Association.},
	title = {Developing successful marketing strategies /},
	publisher = {NTC Business Books,},
	year = {c2000.},
	series = {AMA marketing toolbox},
	address = {Lincolnwood, Ill. :},
	edition = {New ed.},
	note = {At head of title: American Marketing Association.}
}