TY  - BOOK
AU  - Thakur,Devendra
TI  - Marketing principles and techniques: with special reference to examples of marketing in India 
SN  - 8171003389
U1  - 658.80954 23
PY  - 1993///
CY  - New Delhi
PB  - UBS Publishers' Distributors
KW  - Marketing
KW  - Study and teaching
KW  - India
N1  - Includes index
ER  -