Thakur, Devendra

Marketing principles and techniques : with special reference to examples of marketing in India / C.P. Thakur, Devendra P. Sharma. - New Delhi : UBS Publishers' Distributors, 1993 - x, 298p. : ill. ; 23 cm.

Includes index.

8171003389


Marketing--Study and teaching--India.

658.80954 / THM 1993