Thakur, Devendra Marketing principles and techniques : with special reference to examples of marketing in India / C.P. Thakur, Devendra P. Sharma. - New Delhi : UBS Publishers' Distributors, 1993 - x, 298p. : ill. ; 23 cm. Includes index. ISBN: 8171003389 Subjects--Topical Terms: Marketing--Study and teaching--India. Dewey Class. No.: 658.80954 / THM 1993