TY  - BOOK
AU  - Sengupta, Subroto
TI  - Brand positioning : : strategies for competitive advantages 
SN  - 0074624016
U1  - 658.827 23
PY  - 2003///
CY  - New Delhi : 
PB  - Tata McGraw-Hill
KW  - Product management
N1  - Includes Index
ER  -