Sengupta, Subroto <br/><br/>
Brand positioning :   strategies for competitive advantages / 
by Subroto Sengupta 
 - New Delhi :   Tata McGraw-Hill,  2003 
 - xix, 299 p. :  ill. ;  24 cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>0074624016 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.
<br/><br/><label>Dewey Class. No.: </label>658.827  / SEB 2003