Marconi, Joe. <br/><br/>
The brand marketing book :  creating, managing, and extending the value of your brand / 
Joe Marconi. 
 - Lincolnwood, IL :  NTC Business Books,  c2000. 
 - xv, 247 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0844222577 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827  / MAB 2001