Churchill, Gilbert A. <br/><br/>
Marketing :  creating value for customers / 
Gilbert A. Churchill, Jr., J. Paul Peter. 
 - 2nd ed. 
 - Boston :  Irwin/McGraw Hill,  c1998. 
 - xxiv, 630 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references (p. [587]-605) and indexes. 
<br/><br/><label>ISBN: </label>0256228779 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / CHM 1998