@book{53172,
	author = {Churchill, Gilbert A. and Peter, J. Paul.},
	title = {Marketing :},
	publisher = {Irwin/McGraw Hill,},
	year = {c1998.},
	address = {Boston :},
	edition = {2nd ed.},
	url = {http://www.loc.gov/catdir/description/mh023/97013807.html}
}