TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning, and control 
U1  - 658.8  23 
PY  - 1980/// [reprint 1981]
CY  - London
PB  - Prentice/Hall International
KW  - Marketing
N1  - Previous ed.: 1975; Includes index
ER  -