Kotler, Philip. <br/><br/>
Marketing management :  analysis, planning, and control / 
Philip Kotler 
 - 4th ed. 
 - London :  Prentice/Hall International,  1980 [reprint 1981]  
 - xi, 722 p. :  ill. ;  24 cm. 
 - Prentice-Hall series in marketing .
<br/><br/> Previous ed.: 1975  Includes index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8   / KOM 1981