TY  - BOOK
AU  - Baker,Michael J.
TI  - Marketing: an introductory text 
SN  - 0333391004 pbk
U1  - 658.8 19
PY  - 1985/// [reprint 1987]
CY  - Basingstoke
PB  - Macmillan
KW  - Marketing
N1  - Previous ed.: 1979; includes bibliographical references (p. 487-498) and index
ER  -