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  <titleInfo>
    <title>Marketing</title>
    <subTitle>an introductory text</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Baker, Michael J.</namePart>
    <namePart type="date">1935-</namePart>
    <role>
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  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">enk</placeTerm>
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    <place>
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    </place>
    <publisher>Macmillan</publisher>
    <dateIssued>1985 [reprint 1987]</dateIssued>
    <dateIssued encoding="marc">1985</dateIssued>
    <edition>4th ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxii, 503 p. : ill. ; 24 cm</extent>
  </physicalDescription>
  <note type="statement of responsibility">by Michael J. Baker</note>
  <note>Previous ed.: 1979</note>
  <note>includes bibliographical references (p. 487-498) and index</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
  </subject>
  <classification authority="ddc" edition="19">658.8 BAM 1987 </classification>
  <identifier type="isbn">0333391004 pbk</identifier>
  <identifier type="isbn">0333390997</identifier>
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    <recordIdentifier source="BD-RJUL ">53142</recordIdentifier>
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