Baker, Michael J.,  1935- <br/><br/>
Marketing :  an introductory text / 
by Michael J. Baker 
 - 4th ed. 
 - Basingstoke :  Macmillan,  1985 [reprint 1987]  
 - xxii, 503 p. :  ill. ;  24 cm 
<br/><br/> Previous ed.: 1979 
<br/><br/>includes bibliographical references (p. 487-498) and index 
<br/><br/><label>ISBN: </label>0333391004 pbk 0333390997 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAM 1987