Robertson, Thomas S.

Consumer behavior / Thomas S. Robertson, Joan Zielinski, Scott Ward. - Glenview, Ill. : Scott, Foresman, c1984. - xv, 640 p. : ill. (some col.) ; 24 cm.

Includes bibliographies and indexes.

0673158411 : $24.95


Consumer behavior.
Motivation research (Marketing)

658.8342 / ROC 1984