Apte, Govind <br/><br/>
Services marketing /  
Govind Apte 
 - Oxford. :  University press,  2004 [impression 2008]  
 - xix , 440 p. :  ill. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography. 
<br/><br/><label>ISBN: </label>9780195667585 0195667581  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing<br/>Service industries--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / APS 2008