TY  - BOOK
AU  - Boone,Louis E.
AU  - Kurtz,David L.
TI  - Contemporary marketing
SN  - 0030626382
U1  - 658.8 23 
PY  - 1983///
CY  - Chicago
PB  - Dryden Press
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -