TY  - BOOK
AU  - Katona,George
TI  - The powerful consumer: psychological studies of the American economy 
U1  - 339.40973 23
PY  - 1960///
CY  - New York
PB  - Mcgrow-hill book company inc.
KW  - Consumers
KW  - United States
N1  - Reprint of the ed. published by McGraw-Hill, New York; Includes index and Bibliography: p. 265-271
ER  -