how great media brands thrive and survive Tungate, Mark 1967- creator text bibliography enk London Sterling, VA Kogan Page c2004 2004 monographic eng

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viii, 261 p. : ill. ; 24 cm. Mark Tungate. Includes bibliographical references (p. [250]-251) and index. Mass media Economic aspects Brand name products Mass media 338.4730223 TUM 2004 0749441089 http://www.loc.gov/catdir/toc/ecip0416/2004005769.html http://www.loc.gov/catdir/enhancements/fy0715/2004005769-d.html http://www.loc.gov/catdir/enhancements/fy0915/2004005769-b.html http://www.loc.gov/catdir/toc/ecip0416/2004005769.html http://www.loc.gov/catdir/enhancements/fy0715/2004005769-d.html http://www.loc.gov/catdir/enhancements/fy0915/2004005769-b.html DLC 160905 20211209075736.0 52005 eng