Ihlanfeldt, William. <br/><br/>
Achieving optimal enrollments and tuition revenues :  a guide to modern methods of market research, student recruitment, and institutional pricing / 
William Ihlanfeldt. 
 - 1st ed. 
 - San Francisco, CA :  Jossey-Bass Publishers,  1980. 
 - xvi, 267 p. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 251-257. 
<br/><br/><label>ISBN: </label>0875894526 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Universities and colleges--Admission.--United States<br/>College costs--United States.<br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>378.1050973  / IHA 1980