The SAGE handbook of media studies /  
editor-in-chief, John D. H. Downing ; associate editors, Denis McQuail, Philip Schlesinger, Ellen Wartella. 
 - Thousand Oaks, Calif. :   Sage Publications,   c2004. 
 - ix, 629 p. ;   27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Prolegomena -- Audiences, users and effects -- Economy and power -- Specific areas of media research. 
<br/><br/><label>ISBN: </label>0761921699 (cloth : acidfree paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media
<br/><br/><label>Dewey Class. No.: </label>302.23  / SAG 2004