Gunter, Barrie <br/><br/>
Media research methods :  measuring audiences, reactions and impact / 
Barrie Gunter 
 - London ;  Thousand Oaks, Calif. :  Sage Publications,  c2000 
 - 314 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [280]-307) and index. 
<br/><br/><label>ISBN: </label>0761956581 076195659X (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology.
<br/><br/><label>Dewey Class. No.: </label>302.23072  / GUM 2000