Andreasen, Alan R.,  1934- <br/><br/>
Strategic marketing for nonprofit organizations / 
Alan R. Andreasen, Philip Kotler. 
 - 6th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2003. 
 - v, 536 p. :  ill. ;  25 cm. 
<br/><br/> Kotler's name appears first on the earlier edition. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788120322592 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Nonprofit organizations--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / ANS 2003