@book{43074,
	author = {Andreasen, Alan R., and Kotler, Philip.},
	title = {Strategic marketing for nonprofit organizations /},
	publisher = {Prentice Hall,},
	year = {c2003.},
	address = {Upper Saddle River, N.J. :},
	edition = {6th ed.},
	note = {Kotler's name appears first on the earlier edition.}
}