TY  - BOOK
AU  - Loudon, David L.
AU  - Bitta, Albert J.Della
TI  - Consumer behavior: concepts and applications 
T2  - (McGraw-Hill series in marketing.)
SN  - 0070387583
U1  - 658.8342 23
PY  - 1984///, [Reprinted 1985]
CY  - New york
PB  - McGrow-Hill Book Company
KW  - Consumer behavior
KW  - Consommateurs
KW  - Case studies
N1  - Includes index
ER  -