Loudon, David L. <br/><br/>
Consumer behavior :  concepts and applications / 
Loudon, David L.,  Albert J. Della Bitta 
 - 2nd ed. 
 - New york :  McGrow-Hill Book Company ,  c1984, [Reprinted 1985] 
 - xix, 727 p. :  ill. ;  23 cm. 
 - (McGraw-Hill series in marketing.) .
 - (McGraw-Hill series in marketing.) .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0070387583 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior          <br/>Consommateurs<br/>Consumer behavior--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8342  / LOC 1985