@book{40931,
	author = {Loudon, David L. and Bitta, Albert J.Della},
	title = {Consumer behavior :},
	publisher = {McGrow-Hill Book Company ,},
	year = {c1984, [Reprinted 1985]},
	series = {(McGraw-Hill series in marketing.)},
	address = {New york :},
	edition = {2nd ed.},
	note = {Includes index}
}