Katona, George, 1901-1981.

The powerful consumer : psychological studies of the American economy / George Katona. - Westport, Conn. : Greenwood Press, c1960. - ix, 276 p. : ill. ; 24 cm.

Reprint of the ed. published by McGraw-Hill, New York. Includes index.

Bibliography: p. 265-271.

0837198127


Consumers--United States.

339.40973 / KAP