Ehrenberg, A. S. C.

Repeat-buying : theory and applications / A. S. C. Ehrenberg. - Amsterdam ; New York : North-Holland Pub. Co., American Elsevier, 1972. - xviii, 322 p. ; 23 cm.

Bibliography: p. 311-315. Includes index.

0444103694 (American Elsevier)


Consumer behavior.
Motivation research (Marketing).

658.834 / EHR 1972