Berger, Arthur Asa, <br/><br/>
Media and communication research methods :  an introduction to qualitative and quantitative approaches / 
Arthur Asa Berger. 
 - Thousand Oaks, Calif. :  Sage Publications,  c2000. 
 - xix, 295 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0761918523 (alk. paper) 0761918531 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology.<br/>Communication--Research--Methodology.
<br/><br/><label>Dewey Class. No.: </label>302.23072  / BEM 2000