TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning, and control 
U1  - 658.8 23
PY  - 1972///
CY  - Englewood Cliffs, N.J., New Delhi
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -