Kotler, Philip. <br/><br/>
Marketing management :  analysis, planning, and control / 
Philip Kotler. 
 - 2nd. ed. 
 - Englewood Cliffs, N.J. ;  New Delhi :  Prentice-Hall,  c1972. 
 - xiv, 885, xviii p.  ill. ;  25 cm. 
<br/><br/>Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOM 1972