Tull, Donald S. <br/><br/>
Marketing research :  measurement and method : a text with cases / 
Donald S. Tull and Del I. Hawkins. 
 - 3rd ed. 
 - New York :  London :  Macmillan ;  Collier Macmillan,  c1984. 
 - xvi, 794 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0024217808 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.83  / TUM 1984