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  <titleInfo>
    <title>Public health communication</title>
    <subTitle>evidence for behavior change</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Hornik, Robert C.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
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    <place>
      <placeTerm type="text">Mahwah, N.J</placeTerm>
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    <publisher>L. Erlbaum Associates</publisher>
    <dateIssued>2002</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xv, 435 p. : ill. ; 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">edited by Robert C. Hornik.</note>
  <note>Includes bibliographical references and indexes.</note>
  <subject authority="lcsh">
    <topic>Mass media in health education</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Communication in public health</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Health promotion</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Health in mass media</topic>
  </subject>
  <classification authority="ddc" edition="21">613 PUB 2002</classification>
  <identifier type="isbn">0805831762 (cloth : alk. paper)</identifier>
  <identifier type="isbn">0805831770 (pbk.)</identifier>
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    <recordIdentifier source="BD-RjUL">37626</recordIdentifier>
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