Public health communication : evidence for behavior change /
edited by Robert C. Hornik.
- Mahwah, N.J. : L. Erlbaum Associates, 2002.
- xv, 435 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0805831762 (cloth : alk. paper) 0805831770 (pbk.)
Mass media in health education. Communication in public health. Health promotion. Health in mass media.