Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong.  
 - 11th ed. , Indian Reprint ed. , Low Price ed. 
 - New Delhi :   Dorling Kinersley (India),  c2006 
 - 651, [A-1]-I-20 p. :  ill. ;   28 cm. 
<br/><br/><label>ISBN: </label>8177581074 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOP 2006(LPE)