TY  - BOOK
AU  - Brady,Donald L.
TI  - Essentials of international marketing
SN  - 9788184952308
U1  - 658.84 22
PY  - 2011///
CY  - Armonk, N.Y., Delhi
PB  - Jaico, M.E. Sharpe
KW  - Export marketing
N1  - Includes bibliographical references and indexes; The international marketing phenomenon -- International measures and conversions -- The scope of international marketing -- The importance of international marketing -- International market entry methods -- Researching foreign markets -- Culture and buyer behavior -- Governmental and political risks -- Financial risks and currency concerns -- Organizing for international marketing -- International distribution strategy: marketing channels -- International distribution strategy: the role of logistics in managing the supply chain -- International product strategy -- International price strategy -- International promotion strategy -- Countertrade -- International marketing strategy
ER  -