Brady, Donald L. 1941- creator text bibliography nyu Armonk, N.Y Delhi Jaico M.E. Sharpe 2011 monographic eng

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xix, 394 p. : ill. ; 24 cm. The international marketing phenomenon -- International measures and conversions -- The scope of international marketing -- The importance of international marketing -- International market entry methods -- Researching foreign markets -- Culture and buyer behavior -- Governmental and political risks -- Financial risks and currency concerns -- Organizing for international marketing -- International distribution strategy: marketing channels -- International distribution strategy: the role of logistics in managing the supply chain -- International product strategy -- International price strategy -- International promotion strategy -- Countertrade -- International marketing strategy. Donald L. Brady. Includes bibliographical references and indexes. Export marketing 658.84 BRE 2011 9788184952308 9780765624758 (pbk. : alk. paper) 0765624753 (pbk. : alk. paper) DLC 141207 20211209051543.0 30362 eng