Essentials of international marketing - Brady, Donald L., 1941- (Armonk, N.Y. ; Delhi : Jaico ; M.E. Sharpe, 2011)
The international marketing phenomenon -- International measures and conversions -- The scope of international marketing -- The importance of international marketing -- International market entry methods -- Researching foreign markets -- Culture and buyer behavior -- Governmental and political risks -- Financial risks and currency concerns -- Organizing for international marketing -- International distribution strategy: marketing channels -- International distribution strategy: the role of logistics in managing the supply chain -- International product strategy -- International price strategy -- International promotion strategy -- Countertrade -- International marketing strategy.
Includes bibliographical references and indexes.
Keywords: Export marketing