Brady, Donald L.,  1941- <br/><br/>
Essentials of international marketing / 
Donald L. Brady. 
 - Armonk, N.Y. ;  Delhi :  Jaico ;  M.E. Sharpe,  2011. 
 - xix, 394 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>The international marketing phenomenon -- International measures and conversions -- The scope of international marketing -- The importance of international marketing -- International market entry methods -- Researching foreign markets -- Culture and buyer behavior -- Governmental and political risks -- Financial risks and currency concerns -- Organizing for international marketing -- International distribution strategy: marketing channels -- International distribution strategy: the role of logistics in managing the supply chain -- International product strategy -- International price strategy -- International promotion strategy -- Countertrade -- International marketing strategy. 
<br/><br/><label>ISBN: </label>9788184952308 9780765624758 (pbk. : alk. paper) 0765624753 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.
<br/><br/><label>Dewey Class. No.: </label>658.84  / BRE 2011