The Order of presentation in persuasion / by Carl I. Hovland ... [et al.] - New Haven : Published for the Institute of Human Relations [by] Yale University Press, 1957 [Priter 1961] - x, 192 p. : tables. ; 22 cm. Bibliography: p. 190-192. Vol.1-- Subjects--Topical Terms: Persuasion (Psychology)Persuasion (Rhetoric) Dewey Class. No.: 808 / ORD V-1 1961