A Doyle, Charles 1959- creator text dictionary Wörterbuch. enk Oxford New York Oxford University Press c2011 2011 monographic eng

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x, 436 p. : ill. ; 20 cm. Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the use of digital media and multimedia, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Includes a time line of the development of marketing as a discipline and the key events that impacted the development. Looks at iconic brands of the 20th and 21st centuries, including advertising and brand case studies with a strong international focus. Charles Doyle. Marketing Dictionaries Marketing Terminology Marketing R 658.8003 DOD 2011 QP 600 WIR 810f 9780199590230 0199590230 http://www.loc.gov/catdir/enhancements/fy1303/2011453033-b.html http://www.loc.gov/catdir/enhancements/fy1303/2011453033-d.html http://www.loc.gov/catdir/enhancements/fy1303/2011453033-b.html http://www.loc.gov/catdir/enhancements/fy1303/2011453033-d.html DE-604 140330 20211209051256.0 28377 eng