@book{28377,
	author = {Doyle, Charles,},
	title = {A dictionary of marketing /},
	publisher = {Oxford University Press,},
	year = {c2011.},
	series = {Oxford paperback reference},
	address = {Oxford ;},
	url = {http://www.loc.gov/catdir/enhancements/fy1303/2011453033-b.html}
}