Lancaster Kent Michael  <br/><br/>
Advertising Intensity and Market Concentration Within Selected Product Categories 
Kent Michael Lancaster 
 - America :  College of Communication Arts and Science,  1979. 
 - vii,171p. ;  21cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAA 1979