TY  - BOOK
AU  - Zaltman,Gerald
AU  - Wallendorf,Melanie
TI  - Consumer behavior: basic findings and management implications 
T2  - Theories in marketing series
SN  - 0471094285
U1  - 658.8342 
PY  - 1979///
CY  - New York
PB  - Wiley
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references and index
ER  -