Zaltman, Gerald. <br/><br/>
Consumer behavior :  basic findings and management implications / 
Gerald Zaltman, Melanie Wallendorf. 
 - New York :  Wiley,  c1979. 
 - xiv, 567 p. :  ill. ;  24 cm. 
 - Theories in marketing series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471094285 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8342  / ZAC 1979