TY  - BOOK
AU  - Wright,John Sherman
AU  - Winter,Willis L.
AU  - Zeigler,Sherilyn K.
TI  - Advertising
T2  - McGraw-Hill series in marketing
SN  - 007072069X
U1  - 659.1 19
PY  - 1983/// [reprint 1990]
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
N1  - Includes index
ER  -