Wright, John Sherman  1920- <br/><br/>
Advertising / 
John S. Wright, Willis L. Winter, Jr., Sherilyn K. Zeigler. 
 - 5th ed. 
 - New York :  McGraw-Hill,  c1983 [reprint 1990]. 
 - xiv, 545 p. :  ill. ;  27 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>007072069X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / WRA 1990