TY - BOOK AU - Rowson,Pauline TI - Successful marketing T2 - Successful SN - 9788184952384 (pbk.) : U1 - 658.022094 22 PY - 2011/// CY - Ahmedabad, Delhi PB - Jaico Publishing House, KW - Marketing KW - Handbooks, manuals, etc KW - Small business KW - Australia KW - Management KW - Planning N1 - Includes index N2 - This book focuses on essential marketing. A step-by-step guide to learning effective marketing quickly and easily, from direct mail to marketing online. The book is packed with helpful examples and practical exercises to complete ER -